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Found 2 essays matching the above criteria.
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1. Social media reviews effect on consumers purchases intention & actual buying behavior in the beauty industry : -A cross-country comparison
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Research Question: To what extent do social media reviews’ effect on the purchase intention and actual buying behaviour of consumers differ in the beauty industry in a cross-country comparison? Purpose: The purpose of this study is to explore to what extent consumers in the beauty industry perceive the importance of social media reviews and if it has direct or indirect effect on either their purchase intentions or buying behaviors or if not on both. The aim is then to contribute to limited research available and to see if this connection differs with the country particularly between Sweden and Sri Lanka. READ MORE
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2. The Key Aspects of Digitalization on Employees' Engagement in the Bank Service Delivery
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Date: 08/06/20 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Leticia dos Santos Amanda Jonsson Piyumi Gangabada (95/03/17) (88/12/03) (93/08/11) Title: The Key Aspects of Digitalization on Employees' Engagement is the Bank Service Delivery. Tutor: Michela Cozza. READ MORE