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Found 2 essays matching the above criteria.

1. 1. Green Innovation through Supplier Relationships : Exploring how early supplier integration can foster green innovation

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Melker Pripp; Pontus Hultberg; [2022]
   Keywords : supplier relationship management; internal green integration; early supplier integration ESI ; co-development; green innovation;

   Abstract : Introduction: The focus of this thesis is set on how green innovation can be facilitated through supplier relationships. Early supplier integration (ESI) can be defined as a collaboration between a purchasing firm and its supplier at an early stage of the product conceptualization and green innovation can be defined as the implementation of several management activities aimed at reducing environmental impact. READ MORE

3. 2. Green considerations in a purchase process - An exploratory study considering environmentally concerned individuals

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Pontus Hultberg; Jesper Andersson; Dino Okic; [2020]
   Keywords : ;

   Abstract : Consumers decision-making regarding a product involves several cognitive steps in choosing a product over another, but this is not always a straightforward process, as consumers do not evaluate the alternatives in detail when purchasing low involvement products. This study aims to explore the purchase process of environmentally concerned individuals when purchasing green products, building on the question: What do environmentally concerned people consider in a purchase process? Since the environment is a hot topic today, the consumers should search for environmentally sustainable alternatives, however, that is not always the case. READ MORE