Essays about: "Dino Okic"

Found 1 essay containing the words Dino Okic.

  1. 1. Green considerations in a purchase process - An exploratory study considering environmentally concerned individuals

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Pontus Hultberg; Jesper Andersson; Dino Okic; [2020]
    Keywords : ;

    Abstract : Consumers decision-making regarding a product involves several cognitive steps in choosing a product over another, but this is not always a straightforward process, as consumers do not evaluate the alternatives in detail when purchasing low involvement products. This study aims to explore the purchase process of environmentally concerned individuals when purchasing green products, building on the question: What do environmentally concerned people consider in a purchase process? Since the environment is a hot topic today, the consumers should search for environmentally sustainable alternatives, however, that is not always the case. READ MORE