Essays about: "Questionnaire in tourism industry"
Showing result 1 - 5 of 25 essays containing the words Questionnaire in tourism industry.
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1. Digital Sustainability: How does digital transformation in the tourism industry affect sustainable development? : A case study of the Innovation Voucher Project in Korea
University essay from Södertörns högskola/FöretagsekonomiAbstract : This paper examines how the adoption of a series of digital technologies in tourism companies affects economic, social, and environmental sustainability. This research conducted a quantitative survey on tourism companies in Korea to empirically explore the connection between digital transformation and its impact on sustainability. READ MORE
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2. Study On The Interaction Between Green Marketing Mix Element And Consumer Purchase Intention Of The Hotel Industry In Sri Lanka.
University essay from Umeå universitet/FöretagsekonomiAbstract : The main purpose of this study is to evaluate the interaction between the green marketingmix elements and consumer’s purchase intention with reference to hotels in coastal beltin Sri Lanka. This study shows Green Product, Green Price, Green Distribution, andGreen Promotion influence consumer’s purchase intention. READ MORE
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3. Tourism destination development strategies for blue sustainability : its impact on the behavior and attitudes of tourists
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : By addressing the study's two research questions, what impact tourism destination development strategies might have on visitor behavior and attitudes, and whether they might promote sustainable behavior, this study investigates the contribution of a destination's development strategies towards developing a sustainable blue tourism industry and their impact on tourists' attitudes and behavior. The study is then a case study, with its case being Bonaire using a questionnaire based survey in order to provide a understanding of how destination development strategies could be used for obtaining a blue economy and the effect these might have on tourist behavior and attitudes. READ MORE
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4. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers
University essay from Högskolan Dalarna/Institutionen för kultur och samhälleAbstract : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. READ MORE
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5. The Perception and Attitude of Tea Tourism from Tourists’ perspective : A case study of Longjing Tea
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : Tea has a long history in China. The combination of the tea industry and tourism industry is conducive to promoting and disseminating tea culture. It can also bring more economic and cultural benefits to the tourism industry. Tea tourism focuses on participation, which brings tourists a personalized, experiential, and leisurely experience. READ MORE