Essays about: "Rinata Atina Isho"

Found 1 essay containing the words Rinata Atina Isho.

  1. 1. "It feels like every company tries to spy on me" - A qualitative study on the underlying elements that drive customer attitudes towards data collection

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Rinata Atina Isho; Erica Timosson; [2022]
    Keywords : Personal data collection; big data; autonomy; trust; benefits;

    Abstract : Advancements in technology have proportionally brought the internet closer into our homes throughout the years. This has increased the awareness of data collection among consumers, establishing ethical and legal limitations for companies. The limitations imply that companies need permission from consumers to collect personal data. READ MORE