Essays about: "Robo-advisory"
Showing result 6 - 6 of 6 essays containing the word Robo-advisory.
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6. The Marketing of Robo-Advisory - A study of the marketing implications in automated investment services
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Automated investment services is an emerging service niche within the consumer finance industry and is expected to have a significant impact on the industry structure. This innovative service is challenging multiple of the established characteristics of service marketing theory and existing conventions within the consumer finance industry. READ MORE