Essays about: "industrial selling"

Showing result 1 - 5 of 27 essays containing the words industrial selling.

  1. 1. Preferred Approaches of Industrial Marketing by Innovative Technology Firms to Enhance the Diffusion of Innovation in the Financial Industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.); KTH/Industriell ekonomi och organisation (Inst.)

    Author : Olivia Wuorimaa; Katharina Klimkeit; [2019]
    Keywords : Diffusion of Innovation; Industrial Marketing; Relationship Management; Customer Values; Communication; Innovation implementation; Network effects;

    Abstract : This paper will discuss the challenges that arise in the business-to-business marketing process in the area of highly technological and innovative solutions. The authors will depict the processes that are involved in the business-to-business marketing approach and portray the challenges that arise due to a number of factors, such as trust, customer value and early adoption, when it comes to selling new technology and innovative solutions, and innovations overall, that companies nowadays need, but not necessarily want. READ MORE

  2. 2. The Pains of Servitization -Finding the customers’ pains of a servitization business model in the modular data center industry

    University essay from Göteborgs universitet/Graduate School

    Author : Christian Vigmo; Jacob Öster; [2018-08-02]
    Keywords : Servitization; Product-Service-System; Business Model Canvas; Pains; Modular Data Center; DCaaS; Customer Centric;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  3. 3. Holding on to the positive aspects of being small: A multiple case study exploring product innovation processes in knowledge-intensive companies by incorporating the variable of company growth

    University essay from Göteborgs universitet/Graduate School

    Author : Carolina Bååt; Viktoria Östblom; [2018-08-01]
    Keywords : ;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  4. 4. Synergy Valuation in Industrial Software Acquisitions

    University essay from KTH/Industriell Management; KTH/Industriell Management

    Author : Christoffer Marin; ERIK TRETOW; [2018]
    Keywords : Synergy Valuation; Industrial Software M A; Industrial Software Synergies; Synergiv¨ardering; M A inom industriell mjukvara; Synergier inom industriell mjukvara;

    Abstract : Engaging in M&A is a common corporate strategy and deals are often motivated by synergies, the concept that the value of the combined entities is greater than the sum of their standalone values. However, it is often difficult to capture synergistic value in reality and increasing the probability of a successful acquisition requires a thorough assessment of potential synergistic effects pre-acquisition. READ MORE

  5. 5. Diffusion of a Diffuse Concept

    University essay from Lunds universitet/Innovationsteknik

    Author : Clara Lindsjö; Tove Bolm Carlsson; [2018]
    Keywords : Industry 4.0; Barriers; Opportunities and Challenges; Food Industry; Innovation-Decision process; State of the Art; Everett Rogers; Technology and Engineering;

    Abstract : Syftet med denna avhandling är att undersöka diffusionen av den fjärde industriella revolutionen inom livsmedelsindustrin i södra Sverige. Intresset för begreppet Industri 4.0 har ökat stadigt sedan det infördes av den tyska regeringen 2011. Men diffusionen verkar låg. READ MORE