Essays about: "industrial selling"

Showing result 1 - 5 of 41 essays containing the words industrial selling.

  1. 1. Unwrapping the Customer Value concept and its application within an Industrial Manufacturing Firm : A Case Study within Husqvarna

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Robert Bunea; [2023]
    Keywords : ;

    Abstract : Traditional manufacturing companies were reliant on selling their product centred offerings towards customers. However, technological developments, volatile market environments as well as calls for more personalised experiences from customers, have made the traditional product-centred approaches less effective. READ MORE

  2. 2. Boosting Outcome-Based Business Models – The Role of the Consulting Industry : A case study at Capgemini Invent

    University essay from Uppsala universitet/Industriell teknik

    Author : Jonas Röper; [2023]
    Keywords : Outcome-Based; Business Models; Product as a Service; Performance- Based; Servitization; Business Models; Business Model Adoption; Consulting; Consulting Industry; Sustainability; Circular Economy;

    Abstract : Enabled by new technologies, firms are starting to shift from selling products to selling outcome-based services. In an outcome-based business model, providers deliver outcomes and work in close cooperation with end-customers to create superior value, more efficient and more sustainable solutions. READ MORE

  3. 3. An outdoor kitchen concept for Livsyta

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Filippa Skog; Maximilian Tallbom; [2022]
    Keywords : outdoor kitchen concept; modular; Scandinavian design; Japanese design; utomhuskök; modulärt; skandinavisk design; japansk design;

    Abstract : This is a master thesis done during Spring 2022 within Industrial Design Engineering at the Royale Institute of Technology, KTH. The purpose of the project is to develop a new outdoor kitchen concept for the company Livsyta AB. The company focuses on selling holistic cooking experiences in the form of outdoor kitchens. READ MORE

  4. 4. Predictive Maintenance as a Tool for Servitization : The case of a value-added reseller in the construction equipment industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Max Kihlborg; Adam Lilja; [2022]
    Keywords : Servitization; Productivity-as-a-Service; Predictive maintenance; Industrial maintenance; Machine learning; Value-added reseller; Construction equipment industry; Tjänstefiering; Prediktivt underhåll; Industriellt underhåll; Maskininlärning; Värdeskapande återförsäljare; Anläggningmaskinsbranschen;

    Abstract : The construction equipment industry has been slow to increase its level of servitization, compared to other related sectors such as the car and flight industries. The fundamental problem is the endless variants of machines and business settings that their customers operate in. READ MORE

  5. 5. Life cycle cost analysis as a tool for industrial sales: lessons from two industries in India Subcon

    University essay from Högskolan i Gävle/Företagsekonomi

    Keywords : LCCA; Sales Process; Industrial Sales; Industrial Buyer Behavior; Internal Customer; Sales Function; Sales Tools;

    Abstract : Industrial selling is considered to be one of the highly challenging tasks and sales personnel are exploring new strategies and tools to stay ahead of the competition to achieve organizational objectives. The study has focused on adding to the academic knowledge of the use of an innovative and creative sales tool to enhance the performance of the function. READ MORE