Essays about: "industrial selling"

Showing result 1 - 5 of 30 essays containing the words industrial selling.

  1. 1. The value perception gap between customers and sellers : A case study on aftersales services within maritime industry

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Pontus Öström; Emil Fröyset; [2020]
    Keywords : Serive; Customer value; Value proposition; Customer perspective; Maritime industry; Service; Kundvärde; Värdeerbjudanden; Kundperspektiv; Maritim industri;

    Abstract : Increased competition and lower margins on products cause many traditional manufacturing companies to resort to services to increase revenues and differentiate themselves from competitors. A challenge manufacturing companies and their sellers face within this change lie within understanding what their customers value in the contexts of service and how to convey these values into superior value propositions. READ MORE

  2. 2. Design and implementation of an administration portal : A web application interface with focus on accessibility and usability

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Alexander Sandberg; [2020]
    Keywords : industrial design engineering; user interface design; user experience; universal design; web accessibility; information architecture; teknisk design; användargränssnitt; användarupplevelse; universell utformning; webbtillgänglighet; informationsarkitektur;

    Abstract : The last few years, giant companies like Facebook and Google have taken over the publishing market by attracting both advertisers and users to their platforms. This has caused smaller news publishers to lose their influence and their independence in the industry. READ MORE

  3. 3. Barriers of Value-Based Pricing in Manufacturing Companies

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Mandy Ho; Siwa Alipour; [2020]
    Keywords : value-based pricing; pricing; manufacturing companies; value-based selling; customer-perceived value; service dominant logic; service; barriers; value; värdebaserad prissättning; prissättningsstrategi; tillverkningsföretag; tjänster; värdebaserad försäljning; hinder; barriär; värde;

    Abstract : Manufacturing companies are increasingly serving customers through valuebased offers by adding and integrating more services in their businesses. Although, manufacturers mainly still use cost-based pricing, many are reconsidering their pricing strategies to capture a fair share of the value they create through value-based offers. READ MORE

  4. 4. Preferred Approaches of Industrial Marketing by Innovative Technology Firms to Enhance the Diffusion of Innovation in the Financial Industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.); KTH/Industriell ekonomi och organisation (Inst.)

    Author : Olivia Wuorimaa; Katharina Klimkeit; [2019]
    Keywords : Diffusion of Innovation; Industrial Marketing; Relationship Management; Customer Values; Communication; Innovation implementation; Network effects;

    Abstract : This paper will discuss the challenges that arise in the business-to-business marketing process in the area of highly technological and innovative solutions. The authors will depict the processes that are involved in the business-to-business marketing approach and portray the challenges that arise due to a number of factors, such as trust, customer value and early adoption, when it comes to selling new technology and innovative solutions, and innovations overall, that companies nowadays need, but not necessarily want. READ MORE

  5. 5. The Pains of Servitization -Finding the customers’ pains of a servitization business model in the modular data center industry

    University essay from Göteborgs universitet/Graduate School

    Author : Christian Vigmo; Jacob Öster; [2018-08-02]
    Keywords : Servitization; Product-Service-System; Business Model Canvas; Pains; Modular Data Center; DCaaS; Customer Centric;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE