Essays about: "industrial selling"

Showing result 1 - 5 of 33 essays containing the words industrial selling.

  1. 1. Environmental sustainability by design : A case study with Morakniv

    University essay from KTH/Produkt- och tjänstedesign

    Author : Arvid Hällje; [2020]
    Keywords : ;

    Abstract : Arvid Hällje, student at MSc Integrated Product Design, KTH in collaboration with Alexander Mucchiano Ahlström, Industrial Design student at Konstfack and Morakniv AB has investigated how design can be used in favor of environmental sustainability. Different concepts were developed using Morakniv’s best-selling knife as a starting point, with the aim of getting a better understanding of the effect of different design strategies towards sustainability. READ MORE

  2. 2. The value perception gap between customers and sellers : A case study on aftersales services within maritime industry

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Pontus Öström; Emil Fröyset; [2020]
    Keywords : Serive; Customer value; Value proposition; Customer perspective; Maritime industry; Service; Kundvärde; Värdeerbjudanden; Kundperspektiv; Maritim industri;

    Abstract : Increased competition and lower margins on products cause many traditional manufacturing companies to resort to services to increase revenues and differentiate themselves from competitors. A challenge manufacturing companies and their sellers face within this change lie within understanding what their customers value in the contexts of service and how to convey these values into superior value propositions. READ MORE

  3. 3. Design and implementation of an administration portal : A web application interface with focus on accessibility and usability

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Alexander Sandberg; [2020]
    Keywords : industrial design engineering; user interface design; user experience; universal design; web accessibility; information architecture; teknisk design; användargränssnitt; användarupplevelse; universell utformning; webbtillgänglighet; informationsarkitektur;

    Abstract : The last few years, giant companies like Facebook and Google have taken over the publishing market by attracting both advertisers and users to their platforms. This has caused smaller news publishers to lose their influence and their independence in the industry. READ MORE

  4. 4. Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Elizabeth Anzén; Lukas Ekberg; [2020]
    Keywords : AI; B2B; Marketing Automation; Personalization; Value; Value Creation; AI; B2B; automatisk marknadsföring; personalisering; värde; värdeskapande;

    Abstract : In the last decade, marketing automation, a tool for automatic personalization, has been gaining significant traction among marketing professionals. In parallel with the growing adoption trend, many marketing automation platform providers have been extending their offers to include AI features. READ MORE

  5. 5. Barriers of Value-Based Pricing in Manufacturing Companies

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Mandy Ho; Siwa Alipour; [2020]
    Keywords : value-based pricing; pricing; manufacturing companies; value-based selling; customer-perceived value; service dominant logic; service; barriers; value; värdebaserad prissättning; prissättningsstrategi; tillverkningsföretag; tjänster; värdebaserad försäljning; hinder; barriär; värde;

    Abstract : Manufacturing companies are increasingly serving customers through valuebased offers by adding and integrating more services in their businesses. Although, manufacturers mainly still use cost-based pricing, many are reconsidering their pricing strategies to capture a fair share of the value they create through value-based offers. READ MORE