Essays about: "Swedish Embassy Berlin"

Found 1 essay containing the words Swedish Embassy Berlin.

  1. 1. The Image of Sweden : Nation Branding and Public Diplomacy in Germany

    University essay from Medier och kommunikation

    Author : Heidi Marie Nömm; [2007]
    Keywords : Nation Branding; Public Diplomacy; external communication; content analysis; case study; Swedish Embassy Berlin; channel of communication; information flow.;

    Abstract : ABSTRACT Title: The Image of Sweden - A study of the Swedish Embassy’s Nation Branding and Public Diplomacy in Germany Number of pages: 46 (57 including enclosures) Author: Heidi Marie Nömm Tutor: Göran Svensson Course: Media and Communication Studies C Level – Bachelor’s Thesis. Period: Autumn term 2006/2007 University: Division of Media and Communication Department of Information Science Uppsala University Purpose/Aim: The purpose of my research study is to examine how the press, culture and PR department at the Swedish Embassy in Berlin is organising its external communication of Swedish affairs and “branding” Sweden as an attractive and competitive nation in Germany. READ MORE