Essays about: "Therése Gunnarsson"

Found 1 essay containing the words Therése Gunnarsson.

  1. 1. In the battle for volume and margins: A case study of customer profitability within the sporting goods industry

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Therése Gunnarsson; Louise Göransson; [2009]
    Keywords : customer profitability; customer profitability analysis; ABC; Activity Based Costing;

    Abstract : This is a case study of a company in the sporting goods industry. The aim of this thesis is to examine how customer profitability differs between large volume customers. An Activity Based Costing (ABC) approach is used to allocate resources and to measure each customer’s profitability defined as net margin minus the cost to serve. READ MORE