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1. 1. Customer Profitability: A Case Study on Measurement Methods within a Manufacturing Company

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Therese Horttana; Zofia Ryniak; [2006]
   Keywords : Customer Profitability; Kanthal; Management Accounting Change;

   Abstract : The aim of this paper is to examine how customer profitability is measured within a manufacturing company and analyze whether the measurement method is institutionalized or not. A case study has been conducted on a Swedish manufacturing company that has applied different measurement methods throughout the years. READ MORE