Essays about: "Undercover Stealth Marketing"

Found 1 essay containing the words Undercover Stealth Marketing.

  1. 1. Undercover Marketing : The method which lies beneath

    University essay from IHH, Företagsekonomi

    Author : Karolina Stenberg; Sabina Pracic; [2005]
    Keywords : Word-of-Mouth; Guerrilla Marketing; Undercover Stealth Marketing;

    Abstract : Background: A coming of age of a generation named Generation Y, which holds negative views on commercial messages, has resulted in the need of special marketing methods which are known to be more alternative. Guerrilla Marketing, being such a method holds beneath it Undercover Marketing which is another method and has the potential of reaching this generation. READ MORE