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Found 2 essays matching the above criteria.

  1. 1. The united European response on Covid-19 : A qualitative analysis on the integrative process in the EU health policy as a response of the pandemic crisis

    University essay from Linnéuniversitetet/Institutionen för statsvetenskap (ST)

    Author : Victor Videgren; [2021]
    Keywords : Covid-19; European Union; crisis; response; integration;

    Abstract : The European emergence of Covid-19 has come to characterise a new kind of enemy for the EU, a cross border health threat which knows no borders and affect the EU’s health, economic, social and transport sectors indiscriminately. Therefore this thesis aims to explores the measures taken by the EU to respond to the outbreak of Covid-19. READ MORE

  2. 2. Users motivational drives to engage with athletes on social media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jean-Paul Mathieu; Victor Videgren; Alexander Jost Auf Der Stroth; [2018]
    Keywords : Athlete branding; Social media; Uses and Gratification theory; Motivation; Engagement; Marketing; Grounded theory;

    Abstract : Title: Users motivational drives to engage with athletes on social media Authors: Victor Videgren, Alexander Jost Auf Der Stroth, Jean-Paul Mathieu Supervisor: Viktor Magnusson Examiner: Åsa Devine Background: With social media becoming a more and more prominent tool of communication within sports marketing, athletes stand to gain much by implementing it in their branding and marketing efforts. However, existing literature on the matter inclined that further research in which the perspective of the user was taken, thus advancing the understanding of user engagement motivation toward these athletes on social media networks. READ MORE