Essays about: "Marketing"

Showing result 1 - 5 of 2759 essays containing the word Marketing.

  1. 1. TWEENS INTERPRETATION OF MARKETING STRATEGIES WITHIN INSTAGRAM.

    University essay from Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

    Author : Victoria Johansson; [2018-07-04]
    Keywords : Tweens; Marketing; Instagram; Social media; Sender intention;

    Abstract : How are tweens understanding the relationship between the personal sphere and the commercial influences that occurs on Instagram?.... READ MORE

  3. 2. Football franchise pricing – Finding the right valuation method while factoring in potential investment motivations

    University essay from Göteborgs universitet/Graduate School

    Author : Yan Felten; [2018-07-04]
    Keywords : Sport economy; Sport finance; Football economy; Football club valuation; Value drivers; Intrinsic value; Relative valuation; Price index; Investment motivation; Pricing rationales;

    Abstract : MSc in Finance.... READ MORE

  4. 3. From generation me to generation we es of using car sharing services

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Edlund; Husnia Kabiri; Karin Lindblad; [2018-07-03]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 4. How do consumers make sense of sustainable consumption: a study on lived experience and discourses

    University essay from Göteborgs universitet/Graduate School

    Author : Trang Le; Angela Pavasovic; [2018-07-03]
    Keywords : Sustainable consumption; sustainable clothes; sustainable discourses; fashion discourses; identity creation;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  6. 5. Who you are: the result of influencers’ instagramming –a qualitative study of how consumers’ offline identity is influenced by influencers on Instagram

    University essay from Göteborgs universitet/Graduate School

    Author : Vendela Fridell; Frida Mandelin; [2018-07-03]
    Keywords : Identity; Influencer; Instagram; Consumption;

    Abstract : MSc in Marketing and Consumption.... READ MORE