Essays about: "Marketing"

Showing result 1 - 5 of 3776 essays containing the word Marketing.

  1. 1. Marketing Hybrid Events A qualitative study investigating the event industry during the Covid-19 pandemic and the change from physical to hybrid events

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Estephania Canessa Araya; Alice Nordgren; [2022-02-16]
    Keywords : ;

    Abstract : .... READ MORE

  2. 2. Green Marketing: An opportunity or threat? A study about Swedish companies and their sustainability efforts to secure the future of upcoming generations

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Victoria Afnani; Emil Gustavsson; [2022-02-16]
    Keywords : ;

    Abstract : .... READ MORE

  3. 3. Easy-to-use User Interfaces, the Future of Marketing? The marketability and sustainability of an easy-to-use User Interface.

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Albin Hällås; Magnus Högberg; Elsa Lyon; [2022-02-16]
    Keywords : ;

    Abstract : .... READ MORE

  4. 4. IDENTITY & TECHNO-UTOPIANISM. A Critical Discourse Analysis of Marketing Material and their Sociotechnical Imaginaries.

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Albin Åberg; [2022-02-10]
    Keywords : Discourse Analysis; Sociotechnical Imaginaries; Marketing Technology; MarTech; Critical Studies; Identity; Techno- Utopianism;

    Abstract : This research paper sets out to investigate the messaging present in a corpus of texts gathered from Acxiom’s, an American data-analysis and ‘Identity Solutions’-company, website. The paper applies a framework of Critical Discourse Analysis informed by Theo van Leeuwen’s theory of ‘legitimations’ and analyses the findings through the theoretical framework of ‘Sociotechnical Imaginaries’. READ MORE

  5. 5. Managing reputational damage with relationship marketing : A qualitative study on how relationship marketing can help organizations with reputational repair

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Filip Nilsson; Andrej Matic; [2022]
    Keywords : Relationship marketing; Reputation; Management;

    Abstract : Date: 1st of June 2022 Level: Master’s thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalens University  Authors: Filip Nilsson & Andrej Matic (92/08/25) (95/08/10) Title: Managing reputational damage with relationship marketing - A qualitative study on how relationship marketing can help organizations with reputational repair   Supervisor: Stylianos Papaioannou Keywords: Reputational damage, reputational management, reputational repair, reputational adversity, relationship marketing.  Research question: How can relationship marketing repair a company's reputation after a reputational damage incident? Purpose: The purpose of this study is to analyze and gain knowledge on the effects that reputational damage has on a company and the different internal organizational changes that occur. READ MORE