Essays about: "Marketing"

Showing result 1 - 5 of 2856 essays containing the word Marketing.

  1. 1. The Future of Scent as Trademarks in the European Union - A comparative study of the challenges and possibilities for protection of olfactory signs in the European Union and the United States

    University essay from Göteborgs universitet/Juridiska institutionen

    Author : Robin Klingberg; [2019-06-11]
    Keywords : ;

    Abstract : As the uses and functions of trademarks changes, the type of sign considered trademarks changes as well. Today, many would consider sound jingles or even colors as obvious choices in a successful marketing strategy. Though somewhat lurking in the shadows for at least three decades, olfactory signs have yet to reach their breakthrough. READ MORE

  3. 2. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : MSc in International Business and Trade.... READ MORE

  4. 3. The practice of content marketing strategic planning

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Kevin Wang; Theresia Zeidler; [2019-02-26]
    Keywords : ;

    Abstract : .... READ MORE

  5. 4. How to bug Cultural Change in food habits

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Jennelie Byström; Ebba Varnauskas Mårtensson; [2019-02-26]
    Keywords : foodie; apperance; resistance; cultural identity; cultural appropriation; food culture; exposure; entomphagy; ento food; insects; marketing;

    Abstract : .... READ MORE

  6. 5. The influence of marketing mix, on the student’s choice of University – Two State Universities in Sweden.

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Martin Sone E Kwang; [2019]
    Keywords : Marketing mix; Choice; Programme; Place People; Promotional mix; and Physical Evidence;

    Abstract : Aim: The aim of the study is to determine if the traditional services marketing mix influence the students, when selecting a university. Methodology: The work adopts a case study approach using qualitative method in the collection of data via the use of structural interviews. READ MORE