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1. 1. How to Market Mobile Apps as a Startup : A Case Study on Truecaller

   University essay from Jönköping University/IHH, Informatik

   Author : Magnus Johansson Angesjö; Roland Füssel; [2013]
   Keywords : Mobile apps; Marketing strategies; Startup marketing; Word of mouth marketing; WOM; WOMM; Social Media; App store; Mobile applications;

   Abstract : The mobile app market is continuously increasing and an increasingly number of actors aims to gain market shares in this business sector. At the same time the number of app stores with a significant influence on the market are few; with Google Play and Apple App Store as the major actors of the app store market. READ MORE