Essays about: "analysis of market practices"
Showing result 6 - 10 of 251 essays containing the words analysis of market practices.
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6. Exploring servitization practices in the European Automotive industry: Cross-country case study between France and Sweden - A multiple case study
University essay from Göteborgs universitet/Graduate SchoolAbstract : This thesis contributes to the existing literature on servitization through a qualitative cross-country case study investigating the phenomenon in the automotive industry, focusing on the experiences of firms in France and Sweden. The current conceptualisation of servitization is limited in its ability to fully capture the complexity of the phenomena observed. READ MORE
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7. Identifying the Underlying Factors Causing the Changes in the European Container Shipping Market in the Post-COVID-19 Era
University essay from Göteborgs universitet/Graduate SchoolAbstract : The COVID-19 pandemic has disrupted global supply chains and container shipping markets in several ways, leading to changes in demand, supply, and price. Therefore, identifying and understanding the underlying factors that have contributed to these changes is crucial for stakeholders in the industry and policymakers seeking to mitigate the negative effects of the pandemic on global trade, particularly in Europe. READ MORE
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8. Mind The Gap Between Your Intelligence And Choice Architecture
University essay from Göteborgs universitet/Graduate SchoolAbstract : Digital footprints of online behaviour are now possible to gather through the use of cookies. As a result, consumer activities once considered private are now monitored and used by online businesses and marketers, providing them with information about who we are, what we think, and what we like. READ MORE
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9. Breaking the Status Quo? - An Analysis of Sustainability Managers' Change Efforts
University essay from Göteborgs universitet/Graduate SchoolAbstract : Societal expectations towards corporations to include social, environmental and ethical considerations have grown in importance, and corporations largely depend on so-called sustainability managers to help them meet these expectations. This thesis provides one of the first studies into how sustainability managers work and asks: how do sustainability managers work to change their organisation for a more sustainable future? Through interviews with 18 senior sustainability managers and an analysis of the empirical findings through institutional entrepreneurship and institutional logics theory, this study identifies sustainability managers as individual actors who adopt strategic approaches and work practices similar to institutional entrepreneurs and shows their efforts to institutionalise sustainability by hybridising it with the perceived dominant market logic and by establishing legitimacy. READ MORE
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10. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE
