Essays about: "consumer behavior"

Showing result 1 - 5 of 564 essays containing the words consumer behavior.

  1. 1. Meanings of Clothing Consumption for Identity Construction - Comparing Fast Fashion and Slow Fashion Consumers for Sustainability Purposes

    University essay from Göteborgs universitet/Graduate School

    Author : Sara Georgsson; Johansson Hanna; [2020-06-16]
    Keywords : consumer culture theory; CCT; symbolic meanings; identity construction; sustainable consumption; fast fashion; slow fashion; clothing;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Return policies for online clothing retailers - A study of the return policy leniency and the importance of return policies to retailers and consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Marios Melachroinos; Morteza Yahyaei Bavil; [2020-06-15]
    Keywords : Product returns; reverse logistics; return management; customer loyalty; retention;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  3. 3. An investigation of potential predictors for predicting consumer intentions towards purchasing fish from aquaculture

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Rebecka Andersson; Felicia Rådberg; [2020-02-21]
    Keywords : Aqvaculture; Fish Consumption; Theory of planned behavior;

    Abstract : .... READ MORE

  4. 4. What are the Justifications Provided by the Consumers who Don’t Look Back in Anger? : Insights from the Swedish money laundering scandal.

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Jakob Ekstener; Eric Sveningsson; [2020]
    Keywords : Brand Transgressions; Swedbank; Money Laundering; Consumer Behavior; Consumer Justifications; Varumärkesöverträdelse; Swedbank; Penningtvätt; Konsumentbeteende; Konsumenträttfärdigande;

    Abstract : The purpose of this thesis is to use a real-world brand transgression example to extend the research and increase the knowledge around why people continue to consume brands they know have been involved in unethical organizational behavior. The research was of qualitative nature, and made use of semi-structured, in-depth interviews. READ MORE

  5. 5. A frame of user interface design requirements for usability and improved consumer behaviors in social commerce

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Julian Sybella Nansamba; [2020]
    Keywords : User interfaces; Usability; Consumer behavior; Social commerce.;

    Abstract : User interface usability in social commerce is an important theme today because many businesses are evolving with use of social media in order to easily reach larger markets.  The study was based on the fact that online shoppers and their purchase success depend to the great extent  they can interact with the interface(usability). READ MORE