Essays about: "case study of prada"

Found 2 essays containing the words case study of prada.

  1. 1. Customer Value Creation : How do external factors influence SME's customer value creation in a new foreign market? A case study of Axelent A.B.

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Débora Mengarda Andrade; Danielle Fiamoncini Prada; [2014]
    Keywords : adaptation; country factors; customer value creation; external factors; industry factors; standardization;

    Abstract : When companies go international some factors present in the host country act like forces that might drive the company to standardize or adapt its strategies. The choices between to standardize or to adapt to local needs are of a great importance, since it can have significant impact in the company’s performance in the foreign market. READ MORE

  3. 2. Asian multinational Companies’ Co-Branding as Brand Strategies

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Yong Chul Choi; [2009]
    Keywords : co branding; brand strategy; Asian companies; co-branding;

    Abstract : Asian companies have turned to be multinationals. Many factors could be the reasons of this phenomenon, these days, cooperation strategies, especially, co-branding is an issue. Therefore, this study pursues to study which contexts Asian companies face and how Asian firms use co-branding. READ MORE