Essays about: "customer loyalty coffee"

Found 2 essays containing the words customer loyalty coffee.

  1. 1. Gamified sales promotions vs BOGO sales promotions, a study comparing the effectiveness of rear-loaded incentive programs against each other

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Karl Rystadius; Charles Houdoy; [2013]
    Keywords : Sales Promotions; Gamification; BOGO; Effectiveness; Consumer Behavior;

    Abstract : Gamification as a promotion method is something that has been gaining increasingly in popularity during recent years. Due to this fact we wanted to investigate if this technique is as effective as many claim it is. READ MORE

  3. 2. Drinking coffee for a better world

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Emma Renström; Martina Börjesson; [2010]
    Keywords : Fair trade; consumer behavior and co branding;

    Abstract : In the beginning of the twenty-first century it became clear what consequences companies’pursuit of economical growth had created on our environment and our social lives. Now theworld is standing in front of a challenge and that is to find a sustainable way to produce,consume and live in order to help our environment and social lives. READ MORE