Essays about: "Charles Houdoy"

Found 2 essays containing the words Charles Houdoy.

1. 1. Twitter as "a Bloomberg for the Average Guy" - Investor Sentiment and the Market Impact of Social Media

   University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Author : Charles Houdoy; Robin Ringkvist; [2016]
   Keywords : Behavioral economics; Market efficiency; Investor sentiment; Twitter; OMX Stockholm;

   Abstract : The conflicting existing theories regarding behavioral economics and market efficiency are symbolized by 2013 Nobel Memorial Prize in Economic Sciences recipients, Eugene Fama and Robert Shiller. Indeed, the idea that investors may be driven by sentiment and hence, not always behave rationally, runs counter the "Efficient Market Hypothesis" stating that stocks always instantaneously incorporate all available relevant information, and therefore trade at their fair value on stock exchanges. READ MORE

3. 2. Gamified sales promotions vs BOGO sales promotions, a study comparing the effectiveness of rear-loaded incentive programs against each other

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Karl Rystadius; Charles Houdoy; [2013]
   Keywords : Sales Promotions; Gamification; BOGO; Effectiveness; Consumer Behavior;

   Abstract : Gamification as a promotion method is something that has been gaining increasingly in popularity during recent years. Due to this fact we wanted to investigate if this technique is as effective as many claim it is. READ MORE