Essays about: "define the term of marketing management"

Showing result 6 - 7 of 7 essays containing the words define the term of marketing management.

1. 6. Development and Marketing of Project Finance & Project Monitoring as New Services – The Case of SGS Zurich

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Behrouz Tizro; [2010]
   Keywords : Risk evaluation; Project finance; Project monitoring;

   Abstract : The need to be present and invest in foreign markets beyond companies` own geographical borders necessitates strict supervision. This is not easy and of course not inexpensive for investing bodies to firstly decide reasonably on investments which would be feasible and assume financial undertakings and secondly have regular presence in their investment project and their location. READ MORE

3. 7. Interorganizational relationships in project-based networks: Problems of Communication and Collaboration : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Lilia Jakobsson; [2007]
   Keywords : project-based networks; short-term relationships; communication; collaboration; sensemaking; trust; interdependence; management incentives; coordination; support;

   Abstract : Purpose: Although under the last decade there has been increased interest in management of project-based teams and numerous examples of such relationships exist, relatively little is known about “the dynamics of shorter relationships”. Management of communication between partners involved in short-term project-based relationships and the ways, in which multiparty value is created as a result, form a task for important and necessary research in marketing theory and practice. READ MORE