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1. 1. Study of Competitiveness : A Case Study of DHL

   University essay from Avdelningen för ekonomi

   Author : Ji Liu; Yuanyuan Wen; [2012]
   Keywords : competitive advantages; competitive disadvantages; external and internal analysis; DHL; SWOT analysis;

   Abstract : Aim: This study deals with two research questions: RQ1: What competitive advantages does DHL gain from external and internal factors? RQ2: What competitive disadvantage does DHL have? And what DHL can learn from analyzing competitive disadvantage? Method: primary data for this research has been mainly collected through interviews. Moreover, the official reports are used as secondary data to present the empirical situation of DHL. READ MORE