Essays about: "example of foreign studies in product"

Found 2 essays containing the words example of foreign studies in product.

1. 1. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

   University essay from

   Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
   Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

   Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

3. 2. Influence of Internal and External Factorson Expansion Strategy : -Swedish Cleantech Subsidiaries in the US

   University essay from Ekonomihögskolan, ELNU

   Author : Jungmin Choi; Maria Mogyoro; [2011]
   Keywords : Expansion Strategy; Resource-based view; Industrial organization view; Foreign;

   Abstract : ABSTRACT Title: Influence of Internal and External Factors on Expansion Strategy-Swedish Cleantech Subsidiaries in the US Authors: Jungmin Choi, Maria Mogyoro Purpose The purpose is to contribute to the knowledge regarding internal and external factors‟ influence on the expansion strategy of a foreign subsidiary in a growing market. Design/Methodology/Approach Originating from the resource-based view and industrial organization view literature, an analysis model is developed. READ MORE