Essays about: "importance of marketing to a manager"

Showing result 11 - 12 of 12 essays containing the words importance of marketing to a manager.

1. 11. TELECOM’S INNOVATION MANAGEMENT : An Analysis of the R&D’s Key Success Factors to Thrive in a Tough Industry

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Zhiyuan Gao; Luis Rodrigo Trejo; [2011]
   Keywords : Telecom; R D; Success factors and innovation management;

   Abstract : In the telecom manufacturing industry, the business environment is characterized by high competition and challenging tasks. To be able to thrive in this environment, companies have to work hard in order to develop innovations in the form of products, services and solutions to the marketplace. READ MORE

3. 12. Behind the scenes of network marketing : A case study of Tahitian Noni International

   University essay from Företagsekonomiska institutionen

   Author : Camilla Bråneryd; Tobias Friberg; [2008]
   Keywords : network marketing; nätverksmarknadsföring; noni juice; super fruits; noni; tahitian noni international; access marketing; tni; product consultants; IPC; produktkonsulter; multilevel marketing;

   Abstract : More companies have become aware of the need to find new ways of marketing, and network marketing is an alternative that has had great success. The purpose of this thesis is to identify what measures are used within a network marketing company to encourage the product consultants (PCs) to expand their networks. READ MORE