Essays about: "indiska strategy"

Showing result 6 - 7 of 7 essays containing the words indiska strategy.

  1. 6. Cause-Related Marketing : How Swedish fashion retailers increase purchase intentions by doing good

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Aida Bador; Sarah Low Pei San; Meriem Manouchi; [2010]
    Keywords : Cause-related marketing; Corporate Social Responsibility; Fashion Retailers; Altruistic Behaviour; Purchase Intention;

    Abstract : The aim of this study is to investigate what factors are important when implementing cause-related marketing within the Swedish fashion retail market, in order to change the purchase intention of customers. Cause-related marketing (CRM) is a widely used marketing tool within the Swedish fashion industry. READ MORE

  3. 7. Swedish fashion retailers international market selection process

    University essay from Företagsekonomiska institutionen

    Author : Pegah Nikmaram; [2006]
    Keywords : ;

    Abstract : The Swedish fashion industry can be described as small, but yet very high competitive. Large fashion chains are taking over the market at the expense of mom & pop stores, which are constantly decreasing in numbers. Lately, many international players has entered the Swedish market and increased the competition even more. READ MORE