Essays about: "Meriem Manouchi"
Found 2 essays containing the words Meriem Manouchi.
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1. The Purchasing Function - a Catalyzer to Breakthrough Innovation
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Issue of Study: Today purchasing plays an important role when it comes to innovation and in the future it will be even more important for firms to have well-functioning purchasing departments. As the opportunity to outsource some of the production components’ rise, the pressure on the purchasing department to contribute to innovation will increase. READ MORE
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2. Cause-Related Marketing : How Swedish fashion retailers increase purchase intentions by doing good
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : The aim of this study is to investigate what factors are important when implementing cause-related marketing within the Swedish fashion retail market, in order to change the purchase intention of customers. Cause-related marketing (CRM) is a widely used marketing tool within the Swedish fashion industry. READ MORE