Essays about: "influencer ROI"

Found 1 essay containing the words influencer ROI.

  1. 1. Influencer marketing: Long-term collaborations on Instagram : A case study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Victor Dahlkvist; [2021]
    Keywords : influencer marketing; social media influencers; Instagram influencers; influencer performance; influencer ROI; long-term collaboration; influencer marketing; social media influencers; Instagram influencers; influencer performance; influencer ROI; long-term collaboration;

    Abstract : More and more companies have started to use influencers on social media platforms for promoting their product or service, in exchange for a compensation. While this has enabled reach for a low cost, it is the nature of the authentic endorsement that has made the marketing channel so efficient. READ MORE