Essays about: "integrated marketing communication, research problem"

Showing result 6 - 7 of 7 essays containing the words integrated marketing communication, research problem.

  1. 6. CSR from a strategic perspective : - How Swedbank can develop stakeholder confidence and valueMBA-thesis in marketing - MBA-thesis in marketing

    University essay from Ämnesavdelningen för företagsekonomi; Institutionen för ekonomi

    Author : Maria Roeck Hansen; [2010]
    Keywords : Sustainable Core Competence; Position; Image; Integrated Market Communication; Corporate Social Responsibility; Swedbank;

    Abstract : Aim: Problem background - CSR has today increased its strategic status and consumer demand of sustainable development has also increased lately. However, there are still companies that have not adjusted their strategies to fit this swift in demand. READ MORE

  3. 7. Improving Customer Perceived Value at the Liberty Program, Naples Italy : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Elinor Johnson; [2008]
    Keywords : segmentation;

    Abstract : Aim: This study is based upon the premise that creating value is the basis for all businesses (Grant, 2002; Day, 1990; Porter, 1996; Woodruff, 1997). The research problem and ultimate purpose of the study is to determine how customer perceived value can be improved at the Liberty Program, Naples Italy. READ MORE