Essays about: "introducing new business"

Showing result 1 - 5 of 114 essays containing the words introducing new business.

1. 1. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Niklas Kjellander; [2023]
   Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

3. 2. Implementing Circular Economy Measures for Stockholm's Sustainable Development: An Assessment of Using Second-hand Textiles in School Craft Education

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Maurine Luquet; [2023]
   Keywords : Circular Economy; Climate Neutrality; Life Cycle Assessment; Sustainable Development; Textile; Waste Management;

   Abstract : Circular Economy is an increasingly popular concept, which could be implemented to decrease our environmental impacts and promote sustainable development. Within Agenda 2030 and the Paris Agreement, the city of Stockholm has the goal to become climate neutral by 2030 and wants to explore the effects ofcircularity measures. READ MORE

4. 3. Perceptions and Adoption of Cryptocurrencies in the Aftermath of the Greek Financial Crisis. A Study on the Region of Eastern Macedonia and Thrace

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Stavros Apostolopoulos; [2023]
   Keywords : Cryptocurrencies; Financial crisis; Greece; Eastern Macedonia and Thrace; Consumers; Business owners;

   Abstract : This research study investigates the potential of cryptocurrencies in alleviating the consequences of the financial crisis and identifying new avenues for economic development in Eastern Macedonia and Thrace, Greece. It is motivated by the significant economic downturn experienced by Greece following the 2008 financial crisis, which led to a risk of bankruptcy and a drastic reduction in GDP per capita, with the consecutive implementation of capital controls further disrupting the financial transactions in the country. READ MORE

5. 4. How to be Organizational Agile under Digital Disruptions : Exploring the perspective of Subsidiary Management in an IT Multinational Enterprise

   University essay from Jönköping University

   Author : Lovisa Lindgren; Dennis Oskarsson; [2023]
   Keywords : Organizational Agility; Subsidiary Management; Digital Disruption; Multinational Enterprises; Dynamic Capabilities;

   Abstract : Background: From digitalization acceleration, digital disruptions such as edge-cutting technologies, have caused challenges and changes to business’ natures in terms of value, structures, and strategies. No industry nor organization is immune to these impacts, especially multinational enterprises in the information technology industry, whereas these businesses have started to overlook and disregard traditional ways of working to enhance these impacts. READ MORE

6. 5. Estimating Impacts Using LCA in Procurement Processes : A case study for a multinational networking and telecommunications company

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Gustav Westling; [2023]
   Keywords : Procurement; Sustainability; Sourcing; Life Cycle Analysis; Life Cycle Assessment; LCA; SCM; Supply Chain Management; Inköp; Hållbarhet; Strategiskt inköp; Livscykelanalys; LCA; SCM; Försörjningskedjehantering; Supply chain-hantering;

   Abstract : This thesis investigates how a company can implement life cycle analysis (LCA) into procurement. The thesis also explores the potential synergies between the LCA and procurement. A single casestudy was utilized for this purpose. It uses LCAs using a simplified methodology, interviews, and a literature review to carry out the study. READ MORE