Essays about: "mobile value-chain"

Showing result 16 - 20 of 26 essays containing the words mobile value-chain.

1. 16. Mobile Advertising : A Case study of Mobile advertising Solutions

   University essay from KTH/Medieteknik och grafisk produktion, Media

   Author : Ali Salim; Nima Alikhani; [2009]
   Keywords : Mobile Advertising; Operators; Global Markets;

   Abstract : This report has been produced as a result of a Thesis assignment conducted at Ericsson. Itspurpose is to give an overview of the Mobile Advertising industry. In this report an overviewof mobile advertising is presented and thru which channels advertising could be used. READ MORE

3. 17. Change Management in a Joint Venture

   University essay from Lunds universitet/Produktionsekonomi

   Author : Johanna Fridolfson; Niklas Hamberg; [2009]
   Keywords : Technology and Engineering;

   Abstract : During the last years Ericsson Mobile Platforms (EMP) has seen increasing industry consolidation and that their position in the value chain was threatened. To avoid extinction from the market a merger was necessary to strengthen their position in the value chain, avoid margin stacking and reclaim the competitive edge needed for survival. READ MORE

4. 18. Investigating an Open Source based platform strategy at Sony Ericsson

   University essay from Lunds universitet/Produktionsekonomi

   Author : Kajsa Ahlgren; Elin Dahlberg; [2008]
   Keywords : Open Source; Digital Home; Telecommunications; consumer electronics; scenario analysis and Sony Ericsson Mobile Communications.; Technology and Engineering;

   Abstract : Purpose: The purpose of the thesis is to investigate whether the future development of the Digital Home creates incentives for Sony Ericsson to initiate an Open Source based platform strategy. Issues: The main issues presented: To create future scenarios of the Digital Home environment and describe its ecosystem of consumer electronics and mobile phones. READ MORE

5. 19. E-procurement, Internal Customer Service And External Customers – A Study of Effects And Interdependencies

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Mayase Mibenge & Ngozika Chinyere Okoye; [2007]
   Keywords : E-procument; Internal Customer Service; External Customer; Internal Customer; E-business; Supply Chain;

   Abstract : Rapid technological advancements have completely revolutionalised the way things are done in the business world today. Proliferation of the internet and related technologies in the 1990s made it possible for companies to do business over the internet and it became easier and faster to do business both with suppliers and customers. READ MORE

6. 20. Where Is the Semiconductor Industry Going? – A multiple case study of six semiconductor companies.

   University essay from Lunds universitet/Produktionsekonomi

   Author : Joakim Nideborn; Kristina Stråhle; [2007]
   Keywords : Semiconductors; Integrated Device Manufacturer; Value Chain; Key Success Factor; Broadcom; Freescale; Infineon; NXP; STMicroelectronics; Texas Instruments II; Technology and Engineering;

   Abstract : The purpose of the thesis is to investigate how the semiconductor industry will develop during the period 2007-2012. Issues: The main issues presented are: • How will the competitive landscape change from 2007 to 2012? • How will companies succeed in the industry in 2012? • What position will the Integrated Device Manufacturers take in the value chain in 2012? Method: In order to achieve the purpose of the thesis the multiple case study is complemented with a study of the market and technology trends. READ MORE