Essays about: "the AIDA model"

Showing result 21 - 22 of 22 essays containing the words the AIDA model.

1. 21. Think inside the Guerrilla box? : A quantitative study of how consumers perceive guerrilla marketing in contrast to traditional marketing

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Jennifer Lundström; Madeleine Sjöbom; [2011]
   Keywords : Traditional marketing; guerrilla marketing; non-traditional marketing; conventional unconventional methods; word-of-mouth;

   Abstract : Title: Think inside the Guerrilla box? – A quantitative study of how consumers perceive guerrilla marketing in contrast to traditional marketing Course: European Business, Undergraduate thesis at C-level, 15 Hp. Authors: Jennifer Lundström and Madeleine Sjöbom Question: Based on consumer’s perception, is guerrilla marketing more beneficial than traditional marketing? Purpose: The purpose of this study is to analyse how consumers perceive guerrilla marketing in contrast to traditional marketing, looking at a gender perspective. READ MORE

3. 22. To audit or not to audit : How is auditing being used in banks' credit rating processes?

   University essay from Sektionen för Hälsa och Samhälle

   Author : Aida Ademi; Ammeli Stigborn; [2010]
   Keywords : credit rating process; Denmark; Sweden; auditing; information; risk; trust; relationship;

   Abstract : Credit rating systems are complex processes and involve mainly two parties; a company and a bank. The complexity of a relationship between a company and a bank lies in the fact that a company usually has access to more information about the company than the bank. READ MORE