Essays about: "Madeleine Sjöbom"

Found 1 essay containing the words Madeleine Sjöbom.

  1. 1. Think inside the Guerrilla box? : A quantitative study of how consumers perceive guerrilla marketing in contrast to traditional marketing

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Jennifer Lundström; Madeleine Sjöbom; [2011]
    Keywords : Traditional marketing; guerrilla marketing; non-traditional marketing; conventional unconventional methods; word-of-mouth;

    Abstract : Title: Think inside the Guerrilla box? – A quantitative study of how consumers perceive guerrilla marketing in contrast to traditional marketing Course: European Business, Undergraduate thesis at C-level, 15 Hp. Authors: Jennifer Lundström and Madeleine Sjöbom Question: Based on consumer’s perception, is guerrilla marketing more beneficial than traditional marketing? Purpose: The purpose of this study is to analyse how consumers perceive guerrilla marketing in contrast to traditional marketing, looking at a gender perspective. READ MORE