Essays about: "upplevelseekonomin"

Found 2 essays containing the word upplevelseekonomin.

1. 1. Producer in the Experience Economy : How to deliver experiences

   University essay from IHH, Företagsekonomi; IHH, Informatik

   Author : Nina Nordell; Mikaela Claesson; [2006]
   Keywords : Experience Economy; Experience Society; Value Added; Brand; Upplevelseekonomi; Upplevelsesamhälle; Mervärde; Varumärke;

   Abstract : Experiences have become a new trend within the world economy today and a new way to add value to companies. A new economy is emerging named the Experience Economy. The customers’ demands of experiences are increasing and companies need to satisfy these demands and adapt them-selves to this emerging economy. READ MORE

3. 2. Are You Ready for What's in Store? : Exploring Consumers' Perception of the Experience Economy

   University essay from IHH, Företagsekonomi

   Author : Karin Pollnow; Hanna Österlund; [2005]
   Keywords : Experience Economy; Experiences; Focus Groups; Upplevelseekonomin; Upplevelser;

   Abstract : The concept of experiences may not be all that revolutionary or new, however, the notion of an economy where experiences make up the core of all businesses is. This suggestion was made by Pine and Gilmore in 1999 in their bestseller “The Experience Economy”, and since then, the concept has received a lot of positive attention. READ MORE