Essays about: "sample of advertising thesis"

Showing result 1 - 5 of 22 essays containing the words sample of advertising thesis.

  1. 1. Brand Avoidance : A qualitative study on why consumers make conscious decisions to avoid social medial platforms like Facebook

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Charity Mashegede; Muram Shafik Radwan; Mariam Bilal; [2018]
    Keywords : brand avoidance; social media; Facebook;

    Abstract : Background: Interest in brand avoidance, which is a form of anti-consumption behaviour is growing among scholars, marketers and consumers. The extant literature has focused on the positive attitude consumers have towards brands, failing to account for reasons underlying brand avoidance. READ MORE

  2. 2. Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Fils; Clara Harrison; Mathilda Nilsson; [2018]
    Keywords : Attitudes; ABC-model; branding; Google; SEM; search engine; paid advertising on SERP;

    Abstract : Background: The Internet has developed the world of advertising by giving advertisers the possibility to track specific patterns among their consumers, which shows how consumers are clicking on online advertisements and what translates into sales for the brand. Lately, companies have actively starting to make use of search engines marketing (SEM). READ MORE

  3. 3. Revising Arising Advertising : A study on Generation Y’s perception to traditional and alternative advertising on news sites

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Johan Patriksson; David Javette; Gustav Levin; [2016]
    Keywords : Advertising; Avoidance; Online; Native Advertising; Generation Y;

    Abstract : Abstract Background Online Advertising is a continuously developing phenomenon, which helps several websites stay financially alive. However, online advertising tends to often be avoided by the consumers exposed to it, due to a number of perceived issues linked to online ads. READ MORE

  4. 4. Matchmaking: How International Online Education Search Services Could Approach the Chinese Market?

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Qing Ye; [2016]
    Keywords : Customer value; value propositions; online education search service; BMC; the Chinese market.;

    Abstract : Many Chinese students seek an international education and they are often a target for international universities. These universities utilize online platforms for advertising to reach students. Various domestic and international intermediaries join to facilitate this online informing as well. READ MORE

  5. 5. High-Dimensional Classification Models with Applications to Email Targeting

    University essay from KTH/Matematisk statistik

    Author : Anders Pettersson; [2015]
    Keywords : Statistical learning; logistic regression; random forest classifier; customer relationship management; customer targeting.; Statistisk inlärning; logistisk regression; random forest klassificerare; kundrelationshantering; kundinriktning.;

    Abstract : Email communication is valuable for any modern company, since it offers an easy mean for spreading important information or advertising new products, features or offers and much more. To be able to identify which customers that would be interested in certain information would make it possible to significantly improve a company's email communication and as such avoiding that customers start ignoring messages and creating unnecessary badwill. READ MORE