Essays about: "why conduct market research"

Showing result 16 - 20 of 28 essays containing the words why conduct market research.

1. 16. How & Why Social Media is Used in B2B Marketing : A qualitative study seen from marketing managers’ perspective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Christian Jensen; Andersson Rebecka; [2017]
   Keywords : Digital Marketing; Social Media; Business-to-Business; Qualitative Research;

   Abstract : The digital landscape is rapidly changing and provides business-to-business companies with new digital tools and channels to conduct their marketing work e.g. social media networks. Business-to-consumer firms have been previously research in the topic of social media and digital marketing. READ MORE

3. 17. Valuation - The issue of illiquidity : A qualitative retake on illiquidity discounts in the context of private company valuation on the Swedish market

   University essay from Umeå universitet/Företagsekonomi

   Author : Viktor Fredlund; Andreas Tollerup; [2015]
   Keywords : PCD; Private company discount; illiquidity discount; DLOM; valuation; likviditetsrabatt; private company; illiquidity; company valuation; illikviditetsrabatt; företagsvärdering; privat företag; värdering; illikviditet;

   Abstract : A private company lacks a direct observable market value and several situations may require a practitioner to compute the value of a private company. Since most of the valuation methods in use are based on data derived from the public stock markets certain adjustments may be appropriate when valuing a private company. READ MORE

4. 18. Deciding on the price of a product/service in a start-up setting - Coping with diverse objectives, market dynamics and uncertainty

   University essay from Göteborgs universitet/Graduate School

   Author : Sveinn Þórarinsson; [2013-07-10]
   Keywords : ;

   Abstract : Despite a recent surge of interest, the subject of pricing in general has received little academic investigation (Hinterhuber, 2004) and the research is particularly lacking in the start-up and new venture creation setting. Pricing has though undeniable a large impact on the diffusion rate of a new product/service and on what type of customer segments one wants to target, subsequently effecting financial results the success of the start-up. READ MORE

5. 19. The relationship between ICA AB and Royal Ahold -A study on international ownership

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Sara Carlsson; Fredrika Skogqvist; [2013-07-04]
   Keywords : ;

   Abstract : Problem background: The 1990’s was a period of internationalisation within the retail sector. It was almost necessary to have a growth strategy with an international focus to be competitive on the retail market. READ MORE

6. 20. Measuring Interest Rate Risk in the Treasury Operations of an International Industrial Company Group : A Case Study of Toyota Industries Finance International

   University essay from Företagsekonomi

   Author : Erik Håkansson; Viktor Åberg; [2012]
   Keywords : Interest rate risk; treasury department; duration model; convexity; repricing model; stress test; Ränterisk; treasury; duration; konvexitet; repricing; stresstest;

   Abstract : Background: The volatility in the interest rate market have increased during the last decade and this have made interest rate risk management more important for  both financial institutions and non-financial companies with short- and long term financial commitments. Objective: The main objective of this thesis is to analyze different ways of measuring interest rate risk in the treasury operations an international industrial company group. READ MORE