Essays about: "why conduct market research"

Showing result 21 - 25 of 28 essays containing the words why conduct market research.

  1. 21. Does experiential marketing affect the behavior of luxury goods' consumers?

    University essay from Handelshögskolan vid Umeå universitet

    Author : Elsa Snakers; Elise Zajdman; [2010]
    Keywords : marketing experiential marketing affect luxury;

    Abstract : Nowadays we are in a very competitive market where products have all very sustainable competitive advantages. It is difficult to find the difference between products. Finding a new way to reach this advantage of differentiation from one to another is becoming the key issue for companies to survive in this context. READ MORE

  3. 22. Benchmarking Small Wind Turbines for the Swedish Market : A case study of Chinese, Mexican and Swedish Manufacturers

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Alejandro Jamaica; Koon Ki Mak; Yi Zheng; [2010]
    Keywords : ;

    Abstract : This thesis researches for suitable Small Wind Turbines for the Swedish market by studying the Chinese, Mexican and Swedish manufacturers. The purpose of this study is to find the most important factors that influence buyers‟ decision making. READ MORE

  4. 23. Swedish Companies in Saudi Arabia : The Struggle to Maintain Corporate Culture

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Johannes Hartvigson; Rayan Hourani; [2009]
    Keywords : corporate culture; organizational culture; psychic distance; cultural distance; control; principal agent relationship; Saudi Arabia;

    Abstract : Saudi Arabia is increasingly becoming one of the most attractive areas in the world for foreign investors. At the same time the country has a major influence on the economy in the Middle-East. READ MORE

  5. 24. The EC Essential Facilities Doctrine, the Microsoft Case and the Treatment of Trade Secrets

    University essay from Institutionen för ekonomisk och industriell utveckling

    Author : Dina Ansari; [2009]
    Keywords : ;

    Abstract : One of the main objectives of the European Community (EC) is to avoid the distortion of competition in the internal market. This aim is to be achieved through the application of the more detailed competition provisions in the EC Treaty, namely the Articles 81 and 82. READ MORE

  6. 25. A qualitative study of IFRS 3 - Allocation of the net acquisition cost

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Sebastian Keta; Viktor Lindeberg; [2008-01-17T10:37:48Z]
    Keywords : ;

    Abstract : Background and Problematization: Increased globalization has created a larger demand for a harmonization within accounting areas. The new accountancy standard, which is called IFRS, emphasizes that companies, to a larger extent than before in Sweden, make their own judgements of economic events. READ MORE