Navigation User Interface design in e-commerce and its impact on customers' satisfaction : A mixed-methods study analysing the impact of different menu styles and user interface elements

University essay from Jönköping University/Tekniska Högskolan

Author: Michaela Kořistová; Christia Spiratos; [2021]

Keywords: Navigation User interface design; e-commerce; e-satisfaction; mega menu; horizontal menu; hamburger menu;

Abstract:

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