This is who You are

Abstract: Printed media is a source of information widely available in society. In Denmark, hoarse political attitudes toward immigration created a climate of hostility which at the same time is reflected in the printed media, not only as a communication of what politicians say and do, but as a tone , perspective and angle when reporting. This culminated in 2005 with the publication of 12 cartoons criticizing Islam. I argue that there is a collective conscience being created constantly through printed media which can be shown in the case study of Jyllands-Posten as it carves an image of the immigrant disseminated in Danish society. Furthermore, there is a difference in the process of the depiction of the immigrant before the Cartoon Crisis which reflects the tension towards them and after the crisis with a less stressful approach, turning ‘the immigrant’ into which is friendlier actor in Danish society in 2006.