CORPORATE INNOVATION MANAGEMENT STRATEGIES : A Comparative Analysis of Volvo CE, Scania R&D & ABB CRC

Abstract: Purpose: The study that has been conducted is a comparative one, where the group compared different innovation management strategies used by three different globally- known Swedish firms that are in the manufacturing industry. The study is aimed at describing, analyzing and making conclusions of the innovation strategies used during the process of product development in the chosen companies bycomparing their similarities and differences. Method: The Study was carried out using a comparative study drawing on the qualitative data. Conclusion: Volvo CE and ABB CRC have similar strategies in internal idea generation because both firms have formalized systems, by using strong online data bases for idea sharing and evaluation. Volvo CE uses a pronounced forum called “Innovation Jams” for online idea sharing among Volvo Group employees whereas ABB CRC uses a strong data base called “ABB Inside” to evaluate ideas within the group. On the other hand, Scania R&D’s internal idea generation process is more informal as it is based on “person-to-person”. When it comes to external idea generation, Scania R&D has a more established strategy of using suppliers and customers for inspiration of ideas. However, ABB CRC generates inspirations from customers through its business centers, whereas Volvo CE has no customer system in place. But one thing that is common in all the three companies is that they are highly collaborating with universities for idea generation and human resource.