Mobility Analysis of Zoo Visitors

Abstract: In a collaboration between Kolmården Zoo and Linköping University, supported by the Norrköping municipality’s fund for research and innovation, mobility measurements have been performed inside the zoo. These measurements have been done by six WiFi sniffers collecting anonymised MAC addresses from the visitors smartphones. The aim of this thesis is to analyse these data to understand visitor flows in the park and other statistics using a model based mobility analysis. The work implies that one can make a rather good prediction of the geographical visitor distribution using this equipment and statistical models.