Online Programming Realities : A Case Study of House of Cards and the Perceived Advantages Over Traditional Television

Abstract: The choice of content and number of technologies that audiences view television with are increasingly expanding in the post-network era, leading those who use the medium to question its definition. In the wake of the Internet, online programming and streaming technologies, the death of television is frequently forecast.  Netflix’s 2013 release of their original online production House of Cards prompted popular media and trade journals alike to declare a revolution of television that would result in a paradigm shift of current production and viewing practices. House of Cards is esteemed for its distribution method and asserted advantages over traditional television by creators and executives surrounding the show, which calls for an examination of the specific practices that are dubbed ‘innovative’, as current television production practices have been put in place for years. The aim of this thesis is to shed light on the claims surrounding the series through production and textual analysis. Second-hand sources are used to gather evidentiary claims surrounding the production, and analyzed using historical poetics analysis with Jason Mittell’s complex television definitions in order to make comparisons of particular elements of the creation, production and distribution of House of Cards. Making these areas its starting point, this inquiry provokes larger questions of the future of online television programming in general, and its role in the death of television in particular.