Essays about: "management thesis topic in marketing management"

Showing result 1 - 5 of 33 essays containing the words management thesis topic in marketing management.

  1. 1. Digital Transformation: Smart Supply Chains with Vendor Managed Inventory (VMI) - A Case Study for a medium sized Swedish healthcare company in VMI implementation

    University essay from Göteborgs universitet/Graduate School

    Author : Xiaoxi Hu; [2021-07-08]
    Keywords : VMI; Supply Chain; VMI Implementation; VMI risk; Risk Management;

    Abstract : Background &Purpose:Supply chain management (SCM) has become a hot topic in the currentglobal competitive markets that drives many companies to explore,especially in inventory management. Vendor Managed Inventory (VMI) asan SCM method enables all participants in the supply chain to achieve rapiddevelopment and obtained huge benefits. READ MORE

  2. 2. eCRM features and customer loyalty : A qualitative study within the video streaming industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Millie Karphammar; Jennifer Brettschneider; [2021]
    Keywords : eCRM; CRM; customer loyalty; video streaming industry;

    Abstract : The video streaming industry has grown at a rapid speed during the past decade and has becomea trending topic in regard to technological advancements. Nowadays, there are manycompetitors in the market, and it is getting harder to stand out from the competition. READ MORE

  3. 3. AI as Gatekeepers to the Job Market : A Critical Reading of; Performance, Bias, and Coded Gaze in Recruitment Chatbots

    University essay from Linköpings universitet/Tema Genus

    Author : Karin Victorin; [2021]
    Keywords : data feminism; digital discrimination; AI recruitment; chatbots; facial recognition; AFEA; hiring tools; feminist technoscience studies; intersectionality; coded gaze; hiring bots; social robots; performance; AI technology ethics; theatre and AI; Augusto Boal; posthumanism; Donna Haraway; Karen Barad;

    Abstract : The topic of this thesis is AI recruitment chatbots, digital discrimination, and data feminism (D´Ignazio and F.Klein 2020), where I aim to critically analyze issues of bias in these types of human-machine interaction technologies. READ MORE

  4. 4. Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Elizabeth Anzén; Lukas Ekberg; [2020]
    Keywords : AI; B2B; Marketing Automation; Personalization; Value; Value Creation; AI; B2B; automatisk marknadsföring; personalisering; värde; värdeskapande;

    Abstract : In the last decade, marketing automation, a tool for automatic personalization, has been gaining significant traction among marketing professionals. In parallel with the growing adoption trend, many marketing automation platform providers have been extending their offers to include AI features. READ MORE

  5. 5. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Rebecca Ketola; Sandra Norrman; [2019]
    Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

    Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE