Politics in the Skies - A Qualitative Analysis of Global Jet Fighter Sales and the Struggles of Sweden's Gripen, compared with offers from France and the United States

University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

Abstract: The complex dynamics of the worldwide jet fighter market are examined in this paper, with a special emphasis on the factors that influence procurement choices and Sweden's disproportionate representation in corruption cases. Our research reveals a market environment dominated by geopolitical power, financial incentives, and superior products. Notably, countries like the US and France exploit superior products and strategic alliances while Sweden primarily relies on unscrupulous offsets to clinch deals. Due to their close ties to foreign policy and potential for corruption, the report draws attention to the need for enhanced transparency in defense exports.

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