Motivations and Experiences of an Airbnb Host: An Explorative Study in Umeå, Sweden

Abstract: In recent years, a new wave power of sharing economy, or known as collaborative consumption has emerged in accommodation, and tourism marketplaces (Guttentag, 2015). Airbnb is one of the most talked-about among the sharing hospitality companies, which is an online marketplace and a platform connecting worldwide travelers with local hosts somewhere. Although Airbnb has two types of users, guests and hosts, in current studies of Airbnb hosts, most researchers focus on the hosts from a business perspective. This study aimed to identify and understand hosts’ motivations to start the Airbnb business, and the benefits and challenges in a host’s experience. The informal interview was the method for the study, and data were processed by thematic analysis. The results find that motivations varied from host to host when sharing nature in common. The benefits overweighed the challenges in each host’s experience since participants could gain economic benefits (extra income), mental health (brain exercise for old hosts) and well-being (cross-cultural social learning) in sharing economy. Worries about security and extra physical work did not bother most hosts, and the effects of a tax on Airbnb hosts were not obvious.