How sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in Thailand

University essay from Akademin för hållbar samhälls- och teknikutveckling

Author: Thanadon Pahome; Narat Amorntatkul; [2010]

Keywords: Service; Hotel; Restaurant; Five-senses; Sensory marketing'; Success and failure in service; Marketing activities; Perception; Learning; Atti- tude';

Abstract:

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