Privacy management in a digital age: A study of alternative conceptualizations of privacy in digital contexts

Abstract: Digital technologies are challenging the notions of integrity. This has clearly been proved by people’s use of digital services and products that constantly is increasing. This means that digital services and products continue to develop to fit in on the user’s behavior patterns, and thus meet individual demand. But what developers and users during this development have failed to take into account, is the matter of privacy where the limits of perceptual information and public information lack clear boundaries. The aim of this master thesis is to collect valuable insights into users perception of integrity and privacy in both digital and analog contexts. By using mixed methods with a reversed exploratory sequential design approach, it was possible to explore and map out users perception and prerequisites for when and under what circumstances they choose to share private data. In order to reach the purpose of this study, an online survey and an adapted Cultural probe were conducted. The results of these methods then became the base of a design process that suggests a proposal on how alternative integrity concepts can be constructed.