Data collection is the new normal. : A qualitative study on data collection from a company and user perspective.

Abstract: That data is being collected surely, does not come as a surprise to users. Although, the question that should be asked today goes more in the lines of, do we know to what extent? Do we need to be aware? Is it bad, is it good? Big data collection is a worm hole of endless discussion and general complexity but is at the same time essential to understand to some degree. This study tries to examine how Meta, as one of the biggest companies today, pushes material in their newsflow in relation to how audiences perceive data collection as a phenomenon. Through theoretical foundation and previous research it is argued how negligence and unawareness can present itself unhealthy in the dynamic of how data is collected. This is illustrated through qualitative methods using thematic analysis by interviews and qualitative analysis of text. Results came to show that there is an interesting point to make in the data dynamic where negligence and unawareness might be a fact.