Podcasting the Climate Crisis : What Role Can Podcast Hosts Play in Inspiring Climate Action?

Abstract: Narratives on the climate crisis are becoming more and more prominent in mainstream media today, with the genre of climate podcasts emerging and growing in the past years. With storytelling opening the potential of engaging audiences in taking climate action, this thesis gives insights into the storytelling of three climate podcast hosts and theor potential to encourage individual and/or collective action through storytelling in the listener. Through analytical listening, storytelling elements were found in all three podcasts that denote a deep focus on the climate crisis as a crisis that calls for collective solutions.