Essays about: "Factors affecting attitude"

Showing result 1 - 5 of 57 essays containing the words Factors affecting attitude.

  1. 1. The need for change : Influencing factors on battery electric vehicles (BEVs) adoption among generation Y within the European market.

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/Internationella Handelshögskolan

    Author : Martin Winkler; Alexandru Armasu; [2020]
    Keywords : battery electric vehicle; adoption; electric cars; Generation Y; perception;

    Abstract : Background:    Climate change has been becoming a major topic of interest, for research as well as for society. Transport caused emissions are constantly growing which forced the European Union to set the goal to decrease transport related emissions by 60% until 2050. READ MORE


    University essay from Högskolan i Halmstad; Högskolan i Halmstad

    Author : Nahida Sultana; Md Tazinur Rahman; [2020]
    Keywords : Entrepreneurial Intention; theory of planned behavior; attitude; subjective norms; perceived behavioral control.;

    Abstract : The aim of this paper was to explore the factors behind the entrepreneurial intention (EI) building of international university students of Sweden. With the help of Ajzen’s (1991) Theory of Planned Behavior, this theory has been used by numerous researches to predict intentions, especially EI. READ MORE

  3. 3. The Analysis of Factors affect the Female Consumer Behavior in China’s Luxury Goods Market

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Lyu Wenxi; Gong Yi; [2020]
    Keywords : Chinese female consumer behavior; Luxury goods; Attitudes; Subjective norms; Perceived behavioral behavior; ‘face’; ‘guanxi’;

    Abstract : China's luxury market plays an increasingly important role on the world stage. And females are termed as the most massive consumers of luxury goods in China. Understanding consumer behavior is the gateway for luxury goods companies to target China's female market. READ MORE

  4. 4. Augmented Reality Contact Lenses: An Investigation of Technology Acceptance Drivers from a Potential User Perspective

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Korbinian Gmeinwieser; Nikolas Schock; [2020]
    Keywords : Augmented Reality Contact Lenses; Technology Acceptance; TAM; Smart Contact Lenses; Extended Reality;

    Abstract : Background: Augmented Reality (AR) could be the next revolutionary technology after the personal computer, the internet and the mobile era. While AR Smart Glasses are already on the market, AR Contact Lenses (ARCL) are still in the stage of research and development, but likely to replace the smartphone in the near future. READ MORE

  5. 5. Boundaries to the effective implementation of mother tongue education in a post-colonial context : A case study of The Gambia

    University essay from Högskolan Dalarna/Afrikanska studier

    Author : Beatrice Valterio; [2020]
    Keywords : Education; Multilingualism; Mother Tongue; Linguistic Domination; Perception; Attitude; Legacy;

    Abstract : The thesis focuses on mother tongue education in The Gambia, attempting to analyse factors affecting its implementation in public lower basic schools across the country. The work is based on a field study investigating the strategies and the controversies behind multilingual education, with reference to a project launched in 2015 and aimed at the introduction of the seven Gambian national languages beside English . READ MORE