Essays about: "Factors affecting attitude"

Showing result 1 - 5 of 29 essays containing the words Factors affecting attitude.

  1. 1. Boundaries to the effective implementation of mother tongue education in a post-colonial context : A case study of The Gambia

    University essay from Högskolan Dalarna/Afrikanska studier

    Author : Beatrice Valterio; [2020]
    Keywords : Education; Multilingualism; Mother Tongue; Linguistic Domination; Perception; Attitude; Legacy;

    Abstract : The thesis focuses on mother tongue education in The Gambia, attempting to analyse factors affecting its implementation in public lower basic schools across the country. The work is based on a field study investigating the strategies and the controversies behind multilingual education, with reference to a project launched in 2015 and aimed at the introduction of the seven Gambian national languages beside English . READ MORE

  2. 2. Understanding the Digital Future : Applying the Decomposed Theory of Planned Behaviour to the Generation Y's Online Fashion Purchase Intention while Creating and Using a Customised Avatar

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Eva Lancere de Kam; Jacqueline Diefenbach; [2020]
    Keywords : Virtual fitting; virtual fashion; virtual avatar; customised avatar; Theory of Planned Behaviour; Decomposed Theory of Planned Behaviour; Generation Y; online buying behaviour;

    Abstract : Abstract Purpose - The purpose of this master thesis is to research the Generation Y’s online purchase intention for fashion items while creating and using a customised avatar. Overall, the objective is to create a better understanding of this technology’s potential, formulate managerial implications for fashion businesses and strengthen business viability. READ MORE

  3. 3. Sweden - we have a result! : The Melodifestivalen Brand and its Implications

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Charlie Bech-Jansen; Robin Eriksson; [2019]
    Keywords : Melodifestivalen; Brand Equity; Priming; Consumer Attitudes; Marketing Activities;

    Abstract : Melodifestivalen is one of Sweden's most viewed television programs. However, for the past few years, its viewings and ratings have suffered a decline. One explanation for this phenomenon is a change in the consumers' attitude towards the program, and a shift in Melodifestivalen's brand equity as a result. READ MORE

  4. 4. “Technology can always crash; pen and paper will always work.” : The Internet of Things in the Swedish Hockey League

    University essay from Högskolan i Jönköping/IHH, Informatik; Högskolan i Jönköping/IHH, Informatik

    Author : Pontuz Zachlund; Mathias Kallin; [2019]
    Keywords : Internet of Things; IoT Devices; Wearables; SHL; Ice Hockey; Team Performance;

    Abstract : Background: Internet of Things is one of the most important areas of future technology and countless of industries are directing attention towards it. IoT has now started to appear in the sport industry. One sport that has not been investigated to the same extent within the terms of IoT is ice hockey. READ MORE

  5. 5. Technological Innovation in Mobile Payment Solutions : A study on factors affecting the adoption rate of mobile payment solutions

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Welat Kavak; Kalid Anwar; [2019]
    Keywords : Mobile payment; perceived usefulness; perceived ease of use; attitude; intention to use; environmental risk; reputation and mobility.; Mobila betalningar; anammandet av mobila betalningslösningar; förtroende; uppfattad användarvänlighet; uppfattad användbarhet; säkerhetsrisk; rykte och flexibilitet.;

    Abstract : The advent of mobile payment solution has brought a mixed reaction on the mind of potential consumers on whether to adopt or not. Also, the mobile payment has elicited discussion about its future. The major question is on whether the technology will replace traditional banking processes, or if it will act as a compliment. READ MORE