Essays about: "Factors affecting attitude"

Showing result 1 - 5 of 46 essays containing the words Factors affecting attitude.

  1. 1. Factors Affecting Employee Acceptance of Electronic Shelf Labels In a Mandatory Business Environment : -A Study Applying the UTAUT-Model in a Swedish Organization

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Natalia Baraslievska; [2019]
    Keywords : Technology Acceptance Model; Mandatory Business Environment; Electronic Shelf Labels; Employee perspective; Teknologi Acceptans Modell; Obligatorisk Affärsmiljö; Elektroniska prislappar; Medarbetarperspektiv;

    Abstract : Background: The retail industry is one of the most competitive industries today as the emergence of the e-commerce has put significant pressure on traditional retailers. As price change frequencies have doubled, physical retailers struggle to adapt to online retailers; and as a result, new technologies for price automation such as Electronic Shelf Labels has emerged. READ MORE

  2. 2. Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jacob Johansson; Oscar Folkesson; Jacob Henningsson; [2018]
    Keywords : Brand image; Brand equity; Brand management; Marketing; Sharing economy; Collaborative consumption;

    Abstract : Abstract Background: Most of existing literature in the field of sharing economy has focused on aspects of sustainability and business model structure. Research on brand image in the sharing economy has up until today not been an area of investigation. READ MORE

  3. 3. Bug Appétit! : A qualitative research of purchase intentions towards insect-based products.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jonas Ziehensack; Tommila Stina; [2018]
    Keywords : onsumer Behavior; Entomophagy; Insects; Protein Substitutes; Generation Y; Theory of Planned Behavior; Attitude; Subjective Norm; Perceived Behavioral Control; Purchase Intention.;

    Abstract : Background: A significant increase in the global food demand is expected to occur in the near future. Since the currently implied food system will not be able to meet this demand without impacting the environment negatively, it is crucial to consider alternative ways of producing food. READ MORE

  4. 4. Development of e-commerce within fast moving consumer goods

    University essay from KTH/Fastigheter och byggande; KTH/Fastigheter och byggande

    Author : Julia Olsson; Julia Samaan; [2018]
    Keywords : E-commerce; FMCG; Business models; E-handel; Dagligvaruhandel; Affärsmodeller;

    Abstract : Today, we can observe a shift in consumer behavior where more products are being consumed online. For food or so called fast moving consumer goods it has taken longer to start this transition than for other industries such as books and electronics but now it is on the rise and it has been an overall increase of 30 to 37 % in the last couple of years. READ MORE

  5. 5. Factors influencing attitudes towards VR as an advertising media : This paper will undego a study of what is effecting customer attitudes towards Virtual Reality as an advertising media

    University essay from Högskolan i Jönköping; Högskolan i Jönköping; Högskolan i Jönköping

    Author : Frida Tordsson; Matilda Tegebäck; Malin Varnvik; [2018]
    Keywords : ;

    Abstract : Virtual Reality (VR) is gaining more recognition and is evoking a public interest. The virtual technology creates a virtual world controlled by body movements. The VR usage areas are still limited to entertaining, but is continuously applying more fields of usage. Advertising is one of them. READ MORE