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1. Sponsorship- from an internal perspective
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to gain a better understanding of how sponsorship affects a company’s internal staff, and how it can be used to enhance its motivation. Therefore, the intentions will be to publish the results of our research of two companies, and how their sponsorship activities at the event Swedish Open have affected their employees’ motivation. READ MORE
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