Essays about: "Patric Jönsson"

Found 1 essay containing the words Patric Jönsson.

  1. 1. Sponsorship- from an internal perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anja Trägårdh; Patric Jönsson; [2003]
    Keywords : sponsorship; internal marketing; communication; empowerment; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : The purpose of this study is to gain a better understanding of how sponsorship affects a company’s internal staff, and how it can be used to enhance its motivation. Therefore, the intentions will be to publish the results of our research of two companies, and how their sponsorship activities at the event Swedish Open have affected their employees’ motivation. READ MORE